Mark Pasetsky in Portfolio Magazine on CEO Branding!
May 7th, 2008Mark Pasetsky was recently interviewed by Portfolio. Here is a clip from the April 3, 2008 article A Brand Called C.E.O.
“As head of communications for the online division of MTV, Mark Pasetsky spent much of his time branding the group’s C.E.O., Nicholas Butterworth. The idea was to establish Butterworth as a cutting-edge digital pioneer by getting him booked to speak at music and industry conferences and convincing reporters to quote him as an expert in industry publications.
“It was a full-time job to build up his brand,” Pasetsky says. “He was basically on a speaking tour half the year.” After realizing how much time he was devoting to executive branding, Pasetsky eventually decided to form his own consulting company.”
Click here for the full article.